Free bus travel, planned beautifully — reach 12 million ENCTS pass holders with Britain's first intelligent concessionary bus planner.
FreeRoam users plan real trips to real destinations. They're actively deciding where to eat, stay, and explore — at the moment they're planning.
ENCTS pass holders travel frequently and spend locally. They visit tea rooms, B&Bs, and attractions — they just need to discover them.
Users engage when building their itinerary — the ideal moment to surface a venue recommendation or transport connection.
No competitor serves the free-bus market end-to-end. First-mover advantage is available now, before the network scales.
FreeRoam's user base monetises through a freemium model. Free users discover the platform; Premium users convert to deeper engagement and partner touchpoints.
B&Bs, restaurants, tea rooms, and attractions appear on itinerary pages and search results at the moment users plan stops on their route.
Four listing tiers — from free visibility to premium placements with badges and commission
| Product | Rate | What You Get | Best For |
|---|---|---|---|
|
Free Basic Listing |
£0 | Name, address, and link shown near relevant route stops & POIs | Establishing presence; low-commitment first step |
|
Featured Featured Listing |
£10–20 /month |
Priority placement in search & itinerary pages Business logo displayed "FreeRoam Recommended" badge Customer reviews enabled |
Active venues seeking regular foot traffic from day-trippers |
|
Affiliate Commission Model |
10–15% per booking |
Commission on bookings made via FreeRoam referral links (B&Bs, restaurants, attractions, walking tours) | Accommodation & bookable venues with an online booking flow |
|
Sponsored Sponsored Recommendation |
£25–50 /month |
Premium "Suggested by FreeRoam" placement on itinerary pages Targeted to users browsing nearby routes |
Established venues wanting maximum visibility during trip planning |
FreeRoam handles free bus legs — but every journey starts and ends somewhere. We surface first/last mile connections to rail, coach, and taxi partners at exactly the right moment.
Reach users planning journeys — the highest-intent moment in the travel funnel
| Product | Rate | How It Works | Ideal Partners |
|---|---|---|---|
|
Affiliate Affiliate Click-Through |
2–5% per booking |
Commission per booking when users click through for first/last mile connections "Get to the start by train — book via Trainline" |
Trainline, National Express, Megabus, South Western Railway |
|
Sponsored Sponsored First/Last Mile |
CPM / CPC or rev-share |
Premium placement as "suggested connection" at route start/end points Priced on CPM (cost per 1,000 impressions), CPC (cost per click), or revenue share per booking |
Rail operators, coach companies, regional bus firms |
|
Integrated Integrated Partner (Premium) |
Bespoke negotiated |
Deep API integration showing real-time fares and times inline within the FreeRoam itinerary Maximum visibility & user trust |
Trainline, National Express, South Western Railway, local cab firms with APIs |
|
Display Display Advertising |
CPM / CPC |
Banner placements on route results and itinerary pages Targeted by region and route (e.g., South West England routes only) |
Any transport operator wanting regional brand presence |
Current operator gap this partnership fills:
Three independent revenue streams, all aligned with user intent.
| Stream | Product | Rate | Volume Driver |
|---|---|---|---|
| Consumer | Premium Subscription | £2.99/mo | Total registered users × conversion rate |
| Venue | Featured Listing | £10–20/mo | Number of enrolled venues |
| Venue | Affiliate Commission | 10–15% per booking | Bookable venue GMV via FreeRoam |
| Venue | Sponsored Recommendation | £25–50/mo | Number of sponsored slots filled |
| Transport | Affiliate Click-Through | 2–5% per booking | Transport GMV via FreeRoam links |
| Transport | Sponsored Placement | CPM / CPC / Rev-share | Impressions on itinerary pages |
| Transport | Integrated Partner (API) | Bespoke | Negotiated per partner |
We're actively onboarding launch partners. Early partners get preferred rates and first-to-market positioning.
✉️ hello@free-roam.co.uk